Easter and our obsession with candy
February 20th, 2009How did candy (nostalgic candy included) get from Easter being the most sacred holiday of the Christian year, to it being the second highest top selling candy holiday of the year? This is not compared to being second to Valentines Day, but to Halloween candy sales. Interesting.
It goes back to the pagan belief that eggs produced fertility and re-birth. By the 1800’s, Christians had adopted the symbol of the egg as part of the Easter festivities, representing the resurrection or re-birth of Christ following His crucifixion.
During this time, chocolatiers were trying to determine how best to market their wares. Hot Cross Buns were the favorite of the poor in European countries, and chocolate makers wished to find their way into the hearts of the high-class society. Germany and France were the first to introduce the solid chocolate Easter Egg. It spread quickly throughout Europe and it did not take long for this chocolate lovers’ delight to spread to the Western World.
These eggs were, at first solid. The chocolate’s texture was much different than it is today, therefore, much more difficult to work with. Once machines came into play, it was easier, and more beneficial for the companies, to hollow out the egg.
By the 1960’s, the Easter Egg was well established. From there, it was just a matter of time before they created the chocolate Easter bunny, birds and other assorted spring and Easter symbols. Currently, the numbers for sales of Easter bunnies alone have reached ninety million per year!
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